The world economy has been in state of disarray. As companies fail we can take some small comfort in the fact that these types of events help markets evolve. So what is going to happen to marketing on the internet over the next few years?Before we dive into that it is worth looking back to other major technological booms and their influence on the marketplace. Electricity and rail were both boom industries when they first hit. They were new and exciting and everybody wanted to get in on the action. In both of these industries there was an initial burst of investment and some people got very rich very quickly. Then the bubble burst and many of the companies that had set up to take advantage of these new technologies, yet had unsustainable models, failed. Standardisation, centralisation and ubiquity followed.The dot com crash, starting in the year 2000, had much the same effect on internet based business. This has caused the IT industry to mature over the last few years. The economic models are better and there has been a lot of effort devoted to standardisation.The real difference between the internet based industry and other technological bubbles is that the internet is decentralised by definition. In the case of the dot com crash, the rest of the world’s economy was incredibly buoyant and was able to absorb the impact of that crash. What we are seeing now is that the stage of internet ubiquity is moving incredibly fast. It is most other industries that are failing now: banking, automotive, retail and traditional media, comprised of print, television and radio, are all suffering. These industries are going to have to evolve to survive. It is widely understood that the way the market was interacting with each of these categories was changing, due in large part to the way the market was using the internet. The current environment is only going to speed that process up. In many ways, banking, media, retail, automotive and many other industries were already in trouble. This recession was simply the straw that broke the camels back.One thing that we do know is that we can’t tell what the world economy is going to look like at the end of this economic slump but it is going to be very, very different to what it looks like now; and the internet is going to be at the centre of everything. Going back to the topic of this article, how is this going to affect internet based marketing? Simple answer: massively.Over the next few years far more transactions are going to be moving online. With the internet’s potential for marketing campaigns to go viral, most industries will have to start thinking about sales beyond their own geographic boarders. As a user’s activity can be tracked with far greater accuracy than most conventional media so the definition of what marketing is, and the whole advertising industry in general, will have to change as well.There are still a lot of unknown factors about the future of internet marketing. What we do know is that all research suggests that the internet seems to following the famous Moore’s Law. By all estimates it will double in size about every five years. At this rate the web will surpass all other media in the very near future.The future is unmapped, and to many the unknown is terrifying. To others it is the most exciting time to be alive.
The automotive vision system is considered to be on the cutting edge of automobile safety. Over the past several years, the growth of in-car cameras has exploded from only a few thousand to millions. The primary driving force behind this growth is a concern for creating a safer driving experience. Currently, there are a variety of different options available, which serve many different purposes.A front view automobile vision system is primarily designed so that the driver can have a wider and more detailed view of the road ahead. There are currently two primary options for camera placement. The more traditional option is place the camera out in the open on top of the dashboard in the front seat. A newer option is place a small digital camera next to or underneath the license plate. This not only makes it nearly invisible to a passerby, but can also provide a higher level of detail because the camera is closer to the road. Some people consider this to be a more productive option because it provides the driver with a different view of the road.Another common use of an automotive vision system is to help the driver see behind them and in their blind spots. In most cases, these systems are placed near the rear license plate or the trunk. This provides a wider range of view, plus the ability to see exactly what is behind the vehicle. In many circles, this use of the automotive vision system may end up being the most productive in terms of safety, especially when it comes to parking or backing up.There are two primary technologies that come into play with this type of system: the camera and the monitor. The monitor is continually getting smaller, while still preserving the support for a high-resolution image. Additional features which are becoming standardized include a self heating system and full waterproofing to extend the life of the camera. There is a wide variety of monitors, although they fall into two basic categories: digital and analog.This is one area of automotive safety technology that appears to be changing at a very rapid rate. There is a wide variety of different uses for an automotive vision system and they will likely continue to improve in the future. Just like every other type of safety technology, there will likely be some form of standardization over the coming years, and this will likely occur for the two driving technologies – the monitors and the optics.
At a time when people are trying to make ends meet because of recession, selling cars appears to be such a gargantuan task. And probably it is. Instead of spending their money on a new automobile, average income folks would rather save for their more immediate needs and avoid spending unnecessarily. Although cars are considered a commodity, most people who can afford them already have their own and would probably veer away from buying new ones during these economically trying times. This puts car dealers in a rather uncompromising situation. The business of car dealership isn’t as attractive as it used to be. Worse, car dealers could end up losing more if they closed shop than if they carried on and hoped for things to get better.This is, indeed, a problem unless dealers start reversing their views on the situation. There is always a time for every market to slow down but it is not a reason to call it quits. If anything, this should be a time to contemplate on the measures that may be taken in order to handle the crisis instead of wait for it to explode. It is important for people in the car business to remember than when all automotive marketing strategies fail, only human relationships hold up. Now, it is up to the automotive company, or any other business for that matter, to build on this human edge in order to survive. After all, the automotive industry has a market even in these times and that is a fact.But what is the human edge? The human edge is that miraculous touch that human relationships can give any business that seems headed for disaster. It isn’t magical. In fact, it can be very scientific depending on how you approach it. The human edge is that ingredient of all successful crisis marketing campaigns whose main requirement is for businessmen to grow a skill in building good rapport with potential customers without the latter even knowing. It is gaining more acquaintances and taking time out to build on possible friendships and allowing your network to grow and grow until everyone comes naturally to you. You may say this is basic for all salesmen working with any market there is. But while it is basic, it can be lifesaving to any type of enterprise that needs a salvaging.This is when you no longer need to approach people and tell them what you want them to do. If you perfect this skill of creating in them a need to buy that thing you’re selling, they’re going to buy it and they will buy it from you. Times are hard but some people are willing to stretch out their budgets for a little luxury as long as they find a person they’re comfortable with in considering such a possibility. Also remember that customers only need the right person to make them want to buy. Often, these successful salesmen are friends who just happened to be salesmen and not the other way around.